Telling stories that are different and ambitious
We started out by creating a photography identity with images which communicate clearly that RealMæglerne knows what makes a house a home – without actually showing a building.
RealMæglerne is a Danish organization of independent real estate agents who work together under one brand.
RealMæglerne is the 5th biggest player in a market which is dominated by the biggest four who are conservative and all look a lot alike. In this situation, RealMæglerne's greatest challenge is a – relatively – low awareness compared to its four biggest competitors.
Next, we helped RealMæglerne move into a position where they take action on the climate crisis, while remaining down-to-earth. The first tangible step for RealMæglerne was a feature coined "My Climate Calculator", which lets anyone know how to improve their home in regards to its carbon footprint.
We wanted to show people that everything counts in the battle against the climate crisis – and therefore your home's carbon footprint counts as well.
We translated the campaign for “My Climate Calculator” into three short commercials. As our Creative Lead, Jeppe Thybo, puts it: "We pay tribute to the everyday heroes who try to make a difference and take it down-to-earth by pointing to the fact that many forget to think about the carbon footprint of their home".
Following up on the more awareness oriented campaign "Everything Counts", we needed a more sales oriented campaign.
We developed the campaign "Ask Us" portraying the down-to-earth real estate agent who is just dying to answer questions about homes. It aired on TV2 Play and was run across social media.
Last but not least, we helped RealMæglerne create a personalized video for the aftersales flow.
There is no better advertisement than one of your customers sharing a good experience with your company. This personalized video with a familiar face is sent to every customer after their home is sold.
The highest Fliva↗ has ever registered!