The creation of a sustainable leather brand
Tone of Voice
Photography + Video
Beyond Leather is a Danish upcycling material company which is offering apple based leather made from apple waste discarded by the Danish cider production. A company with the potential to disrupt an old-fashioned leather industry.
The founders came to us with the job to turn this product into a strong brand that would spark organic growth in the future – we present: Leap™.
Co-Founder & Business Lead
"Abel helped us create a strong brand for our new product which we believe can push the standards in the leather industry. They put a lot of effort into understanding us and our business and that really shows in the output of which we are all extremely proud."
CEO, Beyond Leather
Logo Type: Upcycling the "a" by turning it around and using it as an "e", making the logo type elegant, clever and memorable.
Logo Mark: Using the same shape twice, creating balance and with hidden references to the infinity symbol.
Brand Colors: The Leap colour scheme is inspired by apple pulp, building a strong, sustainable brand for a better future, with a subtle nod to the origin of the material.