One of the most frustrating things in the world is realizing “there is a better way”, but not being able to do anything about it.
If I tell you this blog post is about coding, you probably want to press that fine little x in the top to leave, as words like CSS and HTML does not really make your mouth drool. But with the new “no-code movement”, building a website actually becomes easier - especially when using the no-code tool Webflow.
Webflow puts the “better way” within the reach of more people and helps you create a better digital brand experience.
With the right tools in hand, the content strategists and/or designers can model their content in a usable database, not just a diagram or Adobe XD. Webflow helps you to become more creative but also makes everyday life easier. Depending on your situation these are some of the benefits that make your work flow better.
We all know that the more people you need approval or work from, the more demanding the logistics and time get and the higher the price. Webflow makes it possible for marketing teams and designers to launch new campaigns, backed by custom landing pages built by themselves without relying on others.
This isn’t to say that projects work better without the developer’s help. Or that they are in any way better without those professionals. But by freeing them from having to work on marketing assets like new landing pages, blog builds, etc., you give them more time to work on other, more complex projects.
Being independent of developers not only lowers the costs but also creates a faster path to launch as designers and marketers can implement applications and messages to the landing pages by themselves as they have fewer dependencies. It speeds up the process.
Let’s say the new site, blog or landing page leaves the designer hands entirely and is then a task for developers. The developer’s “resources” may suddenly be reassigned, run into tech debt issues, or other bugs, so the remaining marketing teams are left to sit and wait. With Webflow the developer can spend his or her valuable time on more important projects and not regular marketing assignments.
With lowered costs and dependencies comes greater freedom to take risks. To try things that might not ultimately work. But even failure represents a valuable learning opportunity. Webflow makes it possible to experiment and take chances you would not have done otherwise.
Webflow is a brand new world filled with lots of possibilities and to take chances. And if you make any mistakes you will know. If your experiment does not work, you can make adjustments because you have full control, and this makes the team more independent. At Abel we live by the sentence as the wise man William Cobbett once said:
When the team is no longer limited to the developer's resources it can explore new things and become more creative. Designers generate higher quality ideas as it allows them to - and now we’re a bit inspired by NIKE - “just do it”. If a designer comes up with a brilliant idea it is possible to try it out straight away instead of having a developer doing it - who might not actually understand the designer’s and marketer’s goal. Instead, they are creating customizable solutions. With fewer dependencies, the team does not end up with the “safe choice” and have limited creative thoughts.
Webflow can help you create original results and design ideas that stand out and differentiate. And - if you do not already know it - right now is all about standing out on the digital marketing scene because, in the end, this is what makes you a competitor.
If you already know what Webflow is, you do not have to read the last part of this blog post. Are you interested to hear, what we can do for you, you are more than welcome to contact Oscar Haumann.
With Webflow we no longer depend on developers when programming and designing websites. Building websites, landing pages and web apps are projects anyone with a computer can explore. With fewer dependencies, the process will become short and it allows people who have great ideas but no coding skills (hence the name “no-code”) to start creating and designing things on the internet and skip the confusing, time-consuming part where the designer explains to the developer what they want. And let’s be clear: the returning products are not always what you expected. No-code is not for everyone, and it does not solve every problem. What it does do is allow a wider range of people to bring ideas to life.
With Webflow we no longer have to speak the computer’s language but computers now have to speak our language.
No-code tools are often described as visual builders with the known drag-and-drop feature that will help you assemble things without any coding knowledge. This will make it easier to turn a project into a reality thanks to the simplicity of no code-platforms. Codes are already built-in within the platform, so each time you modify or add a new block, the platform generates the necessary code in the background. Essentially, when building with a no-code platform you are building with code, it is just hidden, so you do not have to write it. So instead of this:
You have this:
An intuitive dashboard that makes it easy to get to know how to use the platform. Another benefit of no-code platforms is how much it speeds up developing, arguing, and delivery when programming websites. We live in a modern age where everything is digital and there is an ongoing need to adapt to certain trends, and developing websites has to follow the current. But real coding takes a lot of time and it is hard for companies to keep up to date when it is changing all the time.
While it is unlikely that Webflows no-code will completely replace coding and traditional app development, the way this tool lowers the barriers to entry has a significant purpose, primarily by making the process easier and more accessible for non-technical people.
Knowing the benefits is one thing, but maybe you are ready to give it a go? Since the movement continues to grow, so do the no-code applications. At Abel we use Webflow, but there are many other platforms to choose from. If you - on the other hand - just want to get a brand new website identity, you are more than welcome to contact Oscar Haumann to learn more about how Abel is able to help you.