We call Abel a Creative Agency because we believe creative outputs are what people rally behind ↘
Co-Founder + Business Lead
As founding partner, Oscar defines our creative approach across services. On client projects he combines business strategy and design thinking with creative visions and solutions. With experience from large Danish and international clients, Oscar focuses on creating engaging brand experiences that bring brands to life. In addition, he explores how spaces and objects can create an atmosphere for creative thinking in the Abel Original’s concept: alloraspaces.com.
Co-Founder + Agency Lead
As founding partner, Marcus crafts original and insight based strategies that resonates with people. With comprehensive knowledge about the climate- and biodiversity crisis he defines a tangible HOW that makes sustainability, creativity and business come together in a beautiful way. Based on his extensive experience from projects within a large range of industries, he takes clients through every step of the process. Marcus also drives our sustainability podcast www.migogminmoster.dk.
Creative Lead, Content + Production
With an exceptional creative mind, Jeppe creates original campaign ideas for activating brands and the emotional stories worth telling. As a film director he brings stories to life with a high level of imagination that resonates with people - having created content with over 500 million views he knows what he's doing. Across Abels disciplines Jeppe's raw creativity gives concepts & ideas new perspectives that make our work stand out.
Art Director + Brand Designer
With a sharp eye for details and the creative process, Ida leads many of our graphic design projects. Her passion for tactility and typography brings a human touch to the designs within both print and digital solutions. Ida brings a classic touch to the brand designs she creates, drawing inspiration from the world around her, making solid design systems that makes brands ready for global growth.
Art Director + Brand Designer
Cathrine creates outstanding on-beat visual identities that speak to your emotions. With intelligent design ideas she creates brand identities across touchpoints that you can see, feel and connect to. Trained at the Danish School of Media and Journalism she has a solid foundation in graphic design principles which she applies in her art direction and when creating engaging digital services.
Emma helps drive many of your content production projects forward with a cool overview and precision. Trained at the Danish School of Media and Journalism she has a structured approach in communication projects and with a kickass attitude that make her a unique team member in the projects she's involved in. Emma is also responsible for managing and executing Abels communication on SoMe channels.
Jan Vels Jensen
Partner + Creative Strategist
Jan combines his comprehensive knowledge within strategic brand building with his creative heart, making brands stand out. With a strong focus on both customer centricity and internal culture he develops brand identities that differentiate and is deeply anchored within the business and employees. Developing creative ways to unfold a brand's story and creating strategies for new markets he will drive growth for companies within both B2B and B2C.
We are ambitious, looking for tangible solutions throughout our collaborative process.
In a world where the climate- and biodiversity crisis is ubiquitous, it is not the fluffy WHY that is the most important for your brand, it is the tangible HOW. That is our guiding star and how we make sure that sustainability, creativity and long term business goals align when we define, design and activate our clients' brands.
We also like to get political. Through the years we've been working on several projects and initiatives in the hopes of contributing to a positive change. 2018 Helped DareGender fight gender equality 2019 Mental break 2020 Helped "Verdens Bedste Klimaplan" push for a high CO2 tax 2021 Leading a political campaign against food waste: modspild.dk