A Creative Agency for Challengers
 
 
 
 
_K9A1233_v2_Light.jpg
 

RESULTS

Värn’s website has launched and now we are working on awareness building activities. We will report results as soon as we have sufficient data.

WHO IS VÄRN

Värn is a new niche probiotics brand owned by an iconic and 100-year-old Icelandic company, Icepharma.

CHALLENGE

Värn sells probiotic supplements, which are supplements containing living bacteria. Bacteria are not sexy and the market for probiotics is heavily regulated. The challenge is to stand out without being able to say what you want to say and sell bacteria which people find disgusting as a default.

SOLUTION

We developed a core story which activated Värns brand platform with a core message of “fascinating bacteria deserves attention”, positioning Värn as a market leader which is here to educate. We then translated this into an aspiring visual identity and a clean website which lets the images do the talking.

 
Skærmbillede 2019-03-20 kl. 20.24.34.png
 
 
 
Varn_sortlogo.png
 
 
 
FonttestVarn.png
 
 
 
 
Skærmbillede 2019-03-21 kl. 08.54.37.png
Skærmbillede 2019-03-21 kl. 08.54.48.png
Skærmbillede 2019-03-21 kl. 08.54.43.png
Skærmbillede 2019-03-21 kl. 08.54.53.png
 
white-bg.jpg
 
Webx2skaerme.png
 

 

white-bg.jpg
 
 

HELPING FASCINATING BACTERIA GET SOME WELL-DESERVED ATTENTION WITH

Värn_Tegnebræt 1.png
 
 
 
_K9A1506_CG.jpg
brochure-mockupNO2.png
white-bg.jpg
 
 
Varn_sortlogo.png

By A B E L

white-bg.jpg
Skærmbillede 2019-03-12 kl. 16.59.36.png