WHO IS TIIMO?
Tiimo offers an icon based app for smartwatches which creates an overview and adds structure to children who need an extra hand to stay on track.
We successfully activated the FB communities of parents and increased the total amount of app sign-ups by 150%.
Tiimo needed to increase awareness about its product without stigmatizing its end users: Children with ADHD.
We created a campaign based on the insight of how parents of children with ADHD use social media communities for giving and receiving advice. The video activated this community by tapping into situations that would be hectic for all children and many adults as well.
HELPING CHILDREN WITH ADHD OVERCOME EVERYDAY CHALLENGES.