A Creative Agency for Challengers
 
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"New owners, ready to move in"

 
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WHO IS REALMÆGLERNE?

RealMæglerne is a Danish organization of real estate agents who have decided to work together under the brand. RealMæglerne is the 5th biggest player in the market.

CHALLENGE

RealMæglerne does not have as big a budget as its competitors. The service of a realtor is a commodity because no matter how many add-on services and products you offer, the main job will always be to sell a house at the right price - and almost everyone sets the same price. Some even say that “the best flyer wins”.

SOLUTION

An identity centered around an ambitious and aspiring series of visual stories, showing that RealMæglerne knows what is the important parts of a home. The stories are applied across all platforms.

 
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“We love the identity we created with ABEL. The images and the stories they tell are different and ambitious, which help us strengthen our position as the daring ones in the industry”
Mathias Støve, Brand Manager.

 
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THOUGHTS BEHIND VISUAL STORIES

The thoughts behind the visual stories are that RealMæglerne understands what is important in a home.
It’s not the four walls, it’s those small moments, where you feel like nothing else matters.
And then we took that to the extreme and removed everything else and placed those small moments out in the wild.

 

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THIS IS A FIRST IN A CONSERVATIVE INDUSTRY

 
 

 

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META COMMUNICATION: IT MATTERS HOW YOU SAY IT
In an industry where everyone is saying the same things, it matters how you say it. And that’s why this new series of visual stories is so important. Because the meta message of creating these ambitious, daring and time consuming visual stories is that RealMæglerne cares.

 

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META COMMUNICATION: IT MATTERS HOW YOU SAY IT
In an industry where everyone is saying the same things, it matters how you say it. And that’s why this new series of visual stories is so important. Because the meta message of creating these ambitious, daring and time consuming visual stories is that RealMæglerne cares.

 
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"Buyer is looking for a house with comfortable bathroom”

 

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By A B E L

 
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