WHO IS PORTER & SAIL: Porter & Sail is the fresh and modern way to book and experience hotel stays. It's an app which has hand picked the leading-edge hotels. CHALLANGE: A key asset in Porter & Sail’s marketing is the company’s destination guide. Porter & Sail came to us for help. The challenge, I to show the hidden gems of Copenhagen and keep Porter & Sail's brand unified with a consistant identity and look and feel.
SOLUTION: In an explorative proces we developed a visual identity for all the content in Copenhagen. Then we created a series of images showing influential people and their favourite spots in Copenhagen, all depicted in a nordic visual style. We created content from a total of 35 places.