WHO IS GROUPE BERTRAND Groupe Bertrand is the largest independent group of restaurants in France. CHALLENGE Groupe Bertrand needed to rebrand three of it’s restaurants with a nordic identity (Restaurant Copenhague, Flora Danica and Polpo).
SOLUTION We created a recognisable identity across the three restaurants to enhance the nordic feel across digital and physical touchpoints. The stories coming out of kitchens worldwide, has become more and more personal and portrayed restaurant staff as artists. Based on this, we created an authentic picture series which focused on more on the staff than the food. Thus, putting the artists first.