A Creative Agency for Challengers
 
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WHO IS GAMEBOKS?

GameBoks offers gamers a portable gaming station for consoles which makes it easier for them to meet up and game – in the same physical space.

RESULTS

GameBoks was 100% funded with 100,000 DKK after only 8 hours of their launch on Kickstarter. In the end, GameBoks was funded with 262,00 DKK.

 

CHALLENGE

GameBoks is a new company with a new product. It needed a launch that raised awareness and wanted to do so with a combination of a Kickstarter Campaign and ongoing authentic communication on social media.

SOLUTION

We created a brand film for GameBoks’ kickstarter campaign which taps into the debate about whether or not gaming is social. We helped define a communication strategy for for their social media presence.

 
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THE STEREOTYPICAL
NERDY GAMER
IS NO MORE!

THE STEREOTYPICAL
NERDY GAMER
IS NO MORE!

 
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Roboto Black
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AUDIO BRANDING

We work with audio branding for GameBoks,
creating a sound bit thats inspirered by the gaming community.

 

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ABEL helped us find a focus for our story and produced some kick-ass videos for our crowdfunding campaign. ABEL was a key creative partner in our launch on Kickstarter. We were 100% backed with 100,000 DKK after only 8 hours,”

Anthon Schrader, Co-founder & CEO.

 
 
 
 
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By A B E L

 
 
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