A Creative Agency for Challengers
 
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WHO IS APPLICASTER?

Applicaster is an ambitious tech scaleup
in the market for agile app development.

CHALLENGE

App development is a red ocean and Applicaster needed to stand out
in order to increase the perception of the quality of its services.

SOLUTION

We helped Applicaster differentiate with a value based brand platform.
We defined their values and activated them through a identity
focused on brand images and simplified messaging.

We helped Applicaster win an award for best brand/stand at NAB18.

 
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4 VALUES

 
 

With our Partner, Jan Vels Jensen, as the spearhead of the operation, we helped Applicaster define four values which drive the people and Applicaster forward (and in the same direction).The values are internal steering tools, not taglines for the outside world to see. It is a foundation that everyone agreed on and therefore a symbol of the community and unity in Applicaster.

 
 
 
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Nothing sells a SAAS company like urban and
aspiring messaging - if you can live up to it. 

In a world of clean, nice-looking, Zendesk-copycats
it really pays off to go for something with a little
wow-factor, instead of playing it safe and having
something that’s just “pretty”. 

 
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By A B E L

 

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