WHO IS APPLICASTER?
Applicaster is an ambitious tech scaleup in the market for agile app development.
App development is a red ocean and Applicaster needed to stand outin order to increase the perception of the quality of its services.
We helped Applicaster differentiate with a value based brand platform. We defined their values and activated them through a identity focused on brand images and simplified messaging.
We helped Applicaster win an award for best brand at NAB18.
With our Partner, Jan Vels Jensen, as the spearhead of the operation, we helped Applicaster define four values which drive the people and Applicaster forward (and in the same direction).The values are internal steering tools, not taglines for the outside world to see. It is a foundation that everyone agreed on and therefore a symbol of the community and unity in Applicaster.
“Based on our work with ABEL, we won an award for best brand at the world’s biggest media event, NAB Show. They looked at our company values and behaviour, defined a brand platform, created a messaging framework and produced unique images that, combined, made us stand out.” Sharon Gelbaum-Sphan, CMO.
Nothing sells a SAAS company like urban and aspiring messaging - if you can live up to it. In a world of clean, nice-looking, Zendesk-copycats it really pays off to go for something with a little wow-factor, instead of playing it safe and having something that’s just “pretty”.
By A B E L